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우리 나라의 관광산업 활성화 방안에 관한 연구

Analysis of the Key Factors Influencing Customer Satisfaction : Chinese Tourism to Korea

한승용 (HAN SEUNG YONG)

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초록 moremore
The tourism is called a factory which does not include a chimney or the invisible trade. This is because the expense of upper-level foreign tourists is approximately the same as for an exporting car. In addition to, the inflow of Chinese tourists has helped retailers, restaurants and stores selling ...
The tourism is called a factory which does not include a chimney or the invisible trade. This is because the expense of upper-level foreign tourists is approximately the same as for an exporting car. In addition to, the inflow of Chinese tourists has helped retailers, restaurants and stores selling luxury goods. The purpose of this study is to suggest improvements to increase the shopping satisfaction of Chinese tourists who visit Korea. To examine factors which affect shopping satisfaction, I conducted a survey of Chinese tourists who was visiting Korea. I analyzed statistics based on result of a survey of Chinese tourists and carried out GAP analysis. According to the statistic analysis, important factors which influence shopping satisfaction of Chinese tourists who visited Korea are attitudes of reception, products design, an operating manual about goods. I found the important factor which affects shopping satisfaction of Chinese tourists who visited Korea is attitudes of reception and the second important factor is products design. The results of this thesis will help increase the shopping satisfaction of Chinese tourists to Korea in the future.
목차 moremore
Ⅰ. 서론 1
1.1 연구배경 및 의의 1
1.2 연구의 목적 6
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Ⅰ. 서론 1
1.1 연구배경 및 의의 1
1.2 연구의 목적 6
1.3 연구 방법 6
Ⅱ. 선행연구 8
Ⅲ. 자료 수집 13
3.1 표본의 인구통계학적 특성 14
3.2 중국인 쇼핑관광객의 구매상품 특성 14
3.3 중국인 쇼핑관광객의 개별지출경비 조사 15
Ⅳ. 분석과 토의 17
4.1 GAP ANALYSIS 17
4.1.1 가격 19
4.1.2 디자인 19
4.1.3 교통 편리성 20
4.1.5 포장 22
4.1.6 성능 23
4.1.7 제품에 대한 설명서 24
4.1.8 의사소통 용이성 25
4.1.9 접객 태도 26
4.1.10 기대 수준 예측 27
4.2 쇼핑만족도에 관한 분석 29
4.2.1 다중회귀분석 결과 31
Ⅴ. 결론 37
Ⅵ. 한계점 40
참고문헌 42
Appendix 45
A-1. Model summary 45
A-2. 중국어 설문지 46
A-3. 한국어 설문지 48